[caption id="attachment_349" align="alignleft" width="500"] Content Diagram by Deborah[/caption]

Have you ever read an article and half-way through the article you wondered where the blogger was going? Sometimes, the author is back on track by the following paragraph and you mentally think to yourself, “That was weird, but ok” and go on with your reading.

There are times when this technique can be effective, especially with readers that want to figure out why the writer did what they did. And, in some cases the off-topic meanderings won’t impact other readers at all. And, for many of the readers, and especially the “skimmers,” it will just bounce off them, lost in the “skim excess” of unread material in the article.

“Why would I want to use Twitter? All they do is give us statuses on how they are eating a peanut butter sandwich…”

…guys and gals all jump up and somebody expels the remnants of the baked beans consumed an hour ago. …someone says, “Dude, that was awesome, like 3 minutes. I’m gonna tweet that!”

There are a few people that we may not desire to visualize in the same sentence as the word “thong.” Really, do you want to picture your mother or grandmother in a thong?

The next time we share a cupcake with you, we do not want to be wondering where your hands were recently.