I always say, “Rome was not built in a day, and neither are brands.”  As a publicist, I often use the word “brand” daily when speaking to clients and prospective clients. You could say it’s a part of my jargon. But I know that many people wonder, “What exactly is a brand?”

A brand is defined as a product or service manufactured by a company, given a particular name. In today’s age I would say it is more than that. A brand is person such as an author, fashion stylist, the founder of a non-profit organization. It is also the perception that a consumer has about a particular product or service. For instance, when people think of Wal-Mart, the phrase “everyday low prices” automatically come to mind.

In some of my other design articles, I’ve discussed techniques that contribute to making a WordPress site accessible to individuals with disabilities. While these techniques address many of the most common problems that disabled persons will encounter while online, there are still more issues that need to be addressed. The tips,below, will contribute to making a better web experience for individuals with a variety of disabilities.
Captions
Captions must be provided for videos. If you are going to have any videos on your site, it is essential that you add the option for captioning. This will enable deaf individuals to get the full meaning of your video content. It is also important to make sure captions are synchronized with the words that are being said, so deaf viewers can adequately read both the speaker’s words and body language. If deaf viewers desire to read the speaker’s lips, they can without issue.

Irrespective whether 2012 was a fruitful year that brought you more clients and increased your sales, or was modest and did not have anything exciting for your online business, it is time to move on and start planning for 2013. Since it is very likely that you have already reviewed your online marketing efforts, the beginning of the year is the ideal time to start considering the additions or subtractions you will be performing from now on and the rest of the year. Following is a list of internet marketing areas that are worth exploring in 2013.

Pinterest

Pinterest was all the rage last year and because it will continue to have a key role in 2013 as well, you should consider creating an account there. If you are curious why you would need an account on a photo sharing site, then you should know that this is the easiest way to obtain high quality and valuable backlinks. Simply put, every picture you pin on this website is always accompanied by the link to your blog or guest post.

There is so much information out there about Twitter that it’s hard to determine what is real and what is fake. Unfortunately, there are also plenty of articles out there that discuss features and information about Twitter that is entirely untrue, and then there are those people who simply are ignorant about Twitter and create myths about the popular social network.

If you want to use Twitter, it’s very important that you have an honest understanding of it. The following are five common misconceptions about Twitter.

1. I don’t have anything to say.

This is simply not true. ..

Twitter is a very personal social media platform and with modern inventions such as smartphones, you are nearly always connected to the internet and these networks. As such, you can use Twitter – or “tweet” –  as regularly as you like.  With constant tweeting and success, you can build up a reputable following.

Yet, once you gain this following, you should be concerned about how secure your Twitter profile is.  It is, after all, one of the your most direct and important communication channels to your audience.  Whether it’s for personal use or for representing a larger company or organization, your Twitter account needs to be secure.