It can be difficult to engage with customers when you’re selling something that is so niche and specialist that the majority of people will skip over. Let’s face it; if you’re selling something like insurance or mining pipes it’s hard to make it sound glamorous! But it’s still vital that you connect with people and get all the benefits that social media has to offer.

I felt in love with this article as soon as it was suggested to me. For a moment, I wondered how it fits with the social media and marketing focus of this blog. Then, it hit me. For all of you who were thinking of merchandising with magnets, here you go! Not only is this an entertaining and awesomely creative post, but Ian Shaw gives those of you who are marketing with magnets some great ideas on how to market them.

Now, on to the article by Ian Shaw…

When we think of magnets, our imagination conjures up the image of recipes and kids painting on refrigerator doors. The furthest it goes is picking up nails and needles that are dropped on the home floor while working on some do-it-yourself home project. However, let the boundless imagination flow and you can come up with creative and fun magnet uses. Some of the rare and mind blowing ones are given below-
A pen in need is a pen indeed
Most of us find ourselves in situations wherein we need to note down something immediately, but a pen is nowhere in sight.

Visual tension can be defined as asymmetry in a design. This prevents the design from becoming static and attaining a superficial appearance. Is visual tension improtant? This is the most important aspect of designing, since the designer would like to convey or communicate some important message or a point to a visitor or the client. [...]

Smartphones and tablets are everywhere, and they’re increasing in number. Companies are focused more on mobility. People are mobile, and they access the internet from anywhere. They’re still a good target audience. Gone are the days where people need to go to a public library, internet café, their office, or their desktop, just to browse the internet. Now, they can use their Smartphones and tablets to access the web wherever they are. They can even use their gadgets to make purchases. That’s why it is important for you to know about how to sell to this audience. You need to build a mobile website. But, this mobile website needs to be able to promote affiliate product as effectively as full-sized website. How? Here are 5 tips you can use to successfully promote affiliate product on the mobile website.

When it comes to social media, Twitter is one network that a lot of people just don’t get. If you’re not getting the type of reaction you hope for on Twitter, there is a good chance you need to change your approach. For example, did you know that you can nearly double your engagement rate on Twitter by including an image with your Tweet?
Let’s look at some other ways to increase engagement on Twitter: