There are so many ecommerce enterprises these days, it can be difficult to stand out from the crowd. If your business has a big market presence already, it’s probably because of high quality products, a high standard of customer service and a lot of money spent on advertising. You won’t build up a successful business without great products and a strong customer-focussed ethos, but even with a small advertising budget, you can attract new clientele, build a better relationship with your existing customer base and improve your service through astute use of social media.

Some people mess up when they design a website because they end up with frustrated visitors. I’ve talked about a few things they need to watch out for if they want to keep their visitors happy.
When you design your website it’s important that you don’t rush into anything too quickly. You don’t want people to click away and never come back. If you want everyone to enjoy spending time on your site it’s really important that you don’t annoy them. You know how much patience an average visitor has these days and it’s easy to scare them away.

Social media is a brilliant, modern marketing tool for any business. It allows you to engage with your customers, monitor your reputation, generate sales, create new marketing strategies and keep up to date with the latest happenings from your industry.
However, many business owners are not familiar enough with social media to run it themselves. Therefore, they often think that the best person to be doing the job is a junior, because they are seen as the youngest and therefore the most ‘down with the kids’.
However, by placing one of your biggest marketing outlets in the hands of, what effectively is, an amateur – you could be making a huge mistake.

PR crises can cause serious harm to your brand image if you have not prepared to deal with them in advance. Planning for a crisis is essential in order to minimise damage and avoid irrevocably harming your brand image. The advent of social media has completely changed the PR landscape, and it is often put to use to help deal with public relations disasters. Here are some tips for using social media in a crisis.

Being a successful businessman (or woman), is not a single skill. Rather, being a success in business is down to a number of different skills, each of which are crucial in helping you to steer your organization into the stratosphere. This applies to the SEO business of course as well, where it’s highly important to always have a contingency. It’s not good enough to just be good at writing articles and getting them published on other sites – you also need to be good at predicting what the next algorithm change is going to be and at imagining the worst case scenarios so that your business is future-proof and resilient. This is particularly important in SEO of course because of the rapid rate at which it changes. So if you want to make sure that your career in optimization is stable and that you aren’t at risk, read on to learn how to protect yourself.