Author: Guest Author
Published: 08/12/2013
Social media platforms have become a staple part of everyday life in a very short space of time. This phenomenal rise has not gone unnoticed by the marketing departments of thousands of small and medium businesses out there. There is a tremendous potential available in using social media as a promotional vehicle for your company, and it seems that more businesses are joining this bandwagon on a daily basis. But there are some guidelines that are best adhered to if you want to make the most of this one billion plus database of possible customers. If you are thinking of jumping onto the social media marketing rollercoaster, please take a few minutes to read this article first.
Get Organised!
Before you get excited about your potential new client base, think hard about the approach you intend to take and work out your goals and long term objective. How many new followers are you aiming to attract each week? How much time do you have every day for social media interactions? Social media strategy is a science in itself and you would do well to read as much information as you can before kicking the project off.
Author: Guest Author
Published: 08/10/2013
If you run any kind of business with an online presence, you have probably heard of the word “SEO.” Chances are that you are implementing a good number of SEO practices to boost your search rankings as well. Indeed, without proper Search Engine Optimization, an online business would simply find itself lost and sidelined amidst competition. Just as the “must do’s” of SEO are essential to the success of a business, there are certain “do not’s” that one must keep in mind so as to not make an SEO faux pas. And here they are, in no particular order.
Mistake 1: Not Researching Keywords Thoroughly Enough
Keywords form the basis of SEO and the way the world uses the internet at large. No matter how much content you pump into your website or how often you update it, it will not yield much traffic unless it is fortified with relevant and “high-result” keywords.
Author: Guest Author
Published: 08/08/2013
When running a booth at a trade show or event, most companies want to get the most out of the experience. Unfortunately, some business owners will spend a lot of time and money planning the event, only to gain few interested buyers. Fortunately, one can create buzz for their company when following these ten simple trade show event tips.
Free items: When handing out promo items, one can create excitement about their company. Ideally, one should give away sunglasses, shirts, coffee mugs or a simple electronic device such as a USB drive. When doing this, a company can create plenty of excitement for their product or idea. Not only that, this is an inexpensive and effective way to get free advertising. Without a doubt, one must hand out interesting and likeable promotional products.
Business cards: When going to a promotional show, some people forget, or run out of, business cards. When this happens, people will have a difficult time in remembering the company information. To keep a person interested, a company should place business cards out on their table and hand them out to every visitor.
Author: Guest Author
Published: 08/07/2013
People have to decide what they’re trying to do when they start a website these days. In the past it was nearly impossible for anyone to throw up a good looking site if they didn’t know anything about programing. These days anyone can start their own online business within a few hours. They just grab a simple Wordpress theme and they’re ready to rock and roll.
I hope you know a business doesn’t just look pretty, so the Wordpress theme you use doesn’t really matter. You need to make sure you’re making the most amount of money possible and you can only do that by tweaking the design to increase conversions. You can only tweak the design if you test what works, so we’re going to look at some amazing software you must start using once you’re getting traffic.
Author: Guest Author
Published: 08/05/2013
By now your company has probably added a community manager to your company in order to maintain and monitor your social platforms and online review sites. And by now, you’ve realized what an asset this individual is to your program. Not only do they help spread the word about your company online and engage with your customers, but they also take the responsibility off your plate or the plates of your employees.
In fact, when you have a community manager on your team, it’s likely that you don’t even think about your company’s social presence. They do such a good job that you have nothing to do with it anymore.
Author: Deborah Anderson
Published: 08/01/2013
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Couldn’t resist joining in on this very cool giveaway. There are a couple of reasons. First, the giveaway is cool! Am I right? And, as a part of that, entering is easy. The second reason is because it is a contest by Dragonblogger and I trust him, as well as how he runs these contest. No problem co-hosting something that Justin Germino has put together because you know it is trustworthy and when you win, you win!
So, what is the prize? It is a brand new Google Nexus 7 (16GB) tablet. It was only recently announced, on July 24, 2013 and they started taking orders only a couple of days ago (7/30/13). This tablet boasts a 7.02 inch screen with a 1920×1200 HD resolution. Ok, no problem watching Social Web Cafe TV videos on that one, eh?